About Us

Operating in the heart of Toronto.

Who we are

Variance Marketing helps companies of all types across North America generate leads and online sales. Working primarily as an SEO agency, our clients occupy first page rankings on Google for multiple relevant search terms within their respective industries – which is a long-term strategy to generate inbound leads for years to come. SEO coupled with a short-term lead generation strategy such as Facebook Advertising is the perfect allocation to optimize marketing ROI. We are not a full-service agency. We will only take on clients that we are 100% sure will benefit from one of our four service offerings: SEO, Website Design, Facebook Advertising, and Email Marketing.

About our agency

Our growing team is comprised of 9 individuals based out of Toronto, Ontario, with 4 remote team members based out of Europe and India. We believe in strong client communication and complete transparency. The core of our business is founded on collaboration and teamwork. Without multiple minds working together, we believe nothing can truly be successful.

Organization Certainly Helps

Solid Returns, Project Milestones, and Regular Communication.

  • S.M.A.R.T. Goals

    We’ll learn more about your business, target audience, and buyer personas, while discussing your desired key performance indicators and expected return on investment prior to even starting.
  • Ideas Into Action

    We’ll formulate a campaign package that is specifically tailored to your business which will allocate every marketing dollar perfectly to hit our preset S.M.A.R.T. Goals.
  • Getting Started

    Making sure we have every detail we need by filling out our comprehensive client kickoff form, and signing agreements. After this, we will have a discovery session and begin the foundational work of the campaign so that we can begin bringing in leads.
  • Campaign Design

    We will plan all creative aspects of the campaign including but not limited to ad design, copy ideas, customer avatars, video production, animation, and branding.
  • Campaign Functionality

    We will plan all ROI based aspects of the marketing campaign including but not limited to keyword research, a competitor analysis, sales funnel construction, email automation sequences, and all other functional deliverables included in your tailored campaign.
  • Go Live

    We will schedule benchmarks, implementation, and officially launch all creative & functional aspects of the campaign.
  • Consistent Optimization & Split Testing

    We will measure effectiveness, analyze KPIs, prepare performance reports, and tweak the campaign to always be profitable. This stage requires a lot of work, and is what sets us apart from other marketing agencies.

Some of Our Satisfied Clients

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